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9 Persuasive Writing Tips and Techniques – 2021

Have you ever wondered what does it take to convince your readers and make them agree to your opinion?

Obviously, you can’t force your opinions on anyone; there are some appropriate ways to convey your words effectively enough to PERSUADE your readers into doing something. You just have to make them an offer they can’t refuse, of course, not in a threatening or manipulative manner like in Godfather!

But how would one do that?

Well, there is no rocket science here!

The trick is how you position your opinions that make sense to your readers, resonate with them and prompt their responses. You get to trigger that little thing in your readers’ mind that snaps them to pay attention gets their heart racing and compels them to continue reading no matter what. 

But before moving on, let’s discuss what exactly persuasive writing is and how professional writers providing essay help to students manage to write persuasive content?

Persuasive writing is a sort of argumentative writing that conveys logical arguments with a pinch of emotional appeal in order to compel readers into doing something or agreeing to the writer’s opinions. The writer is required to present both sides of the arguments to readers so that they can make an informed decision. Basically, persuasive writing consists of all the information that supports your thesis statement, including counterarguments only as a way of discrediting them.

Marketers often use persuasive writing in order to persuade their customers into buying a service or a product. A good piece of persuasive writing can generate good leads, bring traffic to your website and can help produce desired KPIs and ROI for your marketing strategy – only when you manage to tug on heartstrings to influence your potential buyers.  

From billboards and magazines to brochures and social media posts, persuasive writing is everywhere! But despite being so prevalent, it’s not as simple as you thought it to be. But fret not! We are here to help! Scroll down and discover ten tips and techniques of persuasive writing that can help bring your readers around:

1. Choose a topic that interests you the most

In order to convince someone to be on your side, you get to make sure if you’re on that side already! If you have the liberty to choose your own topic for persuasive writing, go only with those that resonate best with your sensibilities. If you’re sceptical about the concept of climate change yourself, how can you convince others to believe in that and take actions to curb climate change in the first place? See, you get that right?

No matter whatever the subject you choose, you have to do the research regardless. However, having a strong opinion about something will give you an added advantage to present and defend your case a bit easily and effectively. 

2. Understand your audience

If you want someone to agree with your point of views or prompt a response/action from them, you should get to know who you’re talking to first. Research your reader’s insights, interests, perspectives and emotions so that you can use them in your writing. For example, if you’re writing for homesick freshmen to convince them about the importance of getting counselling, tap on their painful areas like remind them of homemade food, the comfort of not doing their own laundries, no worries of expenses etc., and them drive them back to their current reality and show them how counselling can change all of that feeling.

3. Hook your reader’s attention

A writer should start their piece with a declarative statement that clearly conveys their ideas and opinions. You can start with an alarming fact, a research finding or any evidence followed by your thesis statement that can instantly clue the reader into what the essay is about. For example, “the death penalty is a good deterrent for criminals. Beyond that, it is fair because the Bible supports “an eye for an eye.” We need to keep the death penalty on the books.”

4. Reason why

Identify the importance of the word “because…” You can’t convince your readers just by stating facts; you also need to present them with solid reasoning as to why your opinion is right. Many psychological studies found that individuals are more likely to agree with an opinion if you just give them a “reason why…” even if that reason doesn’t make any sense!

It may sound absurd, but ask yourself a question: would you be following anything without any reason? You get to have a reasonable explanation, right? When you need your readers to align with your line of perspectives, don’t forget to give reasons why.

Here’s how you can do it:

  • Add rationale to explain why anyone needs what you have.
  • Use historical facts or bullet points.
  • Make use of logical and deductive reasoning.

5. Storytelling

Agree or not, but humans love stories; they have the power to engage readers and motivate their hearts. That’s the reason why many writers use storytelling as a way to sway their readers in. But it entirely depends on how you use this tool as a means of persuasion. This technique allows you to be subtle in your opinion delivery and not direct to help your readers independently decide that you’re right. 

6. be consistent

Consistency is the most valuable trait of any influential person. So in order to persuasive, you need to develop consistency in your thoughts, actions and writings. You don’t want to appear inconsistent when conveying your beliefs. Inconsistency leads to confusion and distrust among readers; this characteristic is associated with flightiness and instability, while consistency reflects rational behaviour and integrity. 

While writing a persuasive piece, use consistency by convincing the reader to believe in something that others would have a hard time accepting. Then carefully make your case with supportive evidence, reasoning and facts, all while relating to your thesis statement. 

7. Be empathetic

Remember that you’re writing for humans, and one thing that distinguishes humans from other species is emotions! An effective persuasion strategy is the use of emotions, especially empathy. A reader is more likely to trust you if they feel connected and can relate to what you’re conveying. Emotional appeal is a fundamental aspect of persuasive writing, as it taps on the readers’ sensitivities while also giving them a logical explanation for why their perspectives should change.

8. Repetition

“Any idea, plan, or purpose may be placed in the mind through repetition of thought.” Napoleon Hill.

It might sound absurd, but repetition does, in fact, helps in persuasiveness. There is whole psychology present behind this. Just take this simple: when you go grocery shopping, what is the first thing that you do? Perhaps you visit the dairy section first, followed by the condiments aisle, then the cereal – this is because you’re familiar with the store layout and know where you can find your desired products.  This is basically called “the familiarity principle” in psychology. Introduced by research psychologist Robert Zajonc, the phenomenon explains that the more you expose to a message – the more it is repeated – the more familiar it becomes. 

With that concept, repetition can be effective when it comes to persuading readers. You can use repetition in a variety of ways in order to persuade your readers and bring them over to your point of view. For example, you can use true stories, rephrasing, metaphors or other techniques to emphasize your point without annoying readers with receptiveness. You need to be smart and strategic while using this technique.  Have you carefully listened to the speeches of Donald Trump? He also uses this repetition technique to emphasize n his points throughout his speeches.

According to Scott Adams, “Trump sometimes ends his statements by saying, it’s true. It’s true.’ That’s because repetition is persuasion. When you frequently hear that a thing is true, it biases you to think there might be something to it.”

9. Emphasize with your reader

For effective persuasive writing, consider writing from the perspective of your reader on his most doubtful days. Anticipate all the questions that pop into their minds, and be as sceptical as you can! Sometimes it’s good to be your own Devil’s advocate, especially when it comes to persuasiveness! The trick is to write in a way to make them feel as if you’re on their side. And that’s the point of this strategy: instead of convincing readers into any sort of action, do what they want you to do! You get that, right?

Writers use persuasive writing to communicate their stance on an issue, convincing readers to agree with their opinions or ideas. An effective persuasive piece conveys a strong writer’s stance, to which readers can connect and contains a “hook” element while conveying opinions with consistency and an empathetic tone. 

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